In this podcast, we discuss:
- Top challenges and opportunities financial services marketing leaders are experiencing
- Role of data and metrics in consumer journey
- Specific strategies to address financial services growth challenges
- Email marketing strategies for Financial Services companies
- Role of AI in modern marketing
Mika is a growth marketing thought leader in financial services space where she is passionate about helping companies with modern data-informed marketing. Mika does this with significant breadth and depth of strategic management and hands-on experience across marketing communications, channel, digital, social media, mobile, and emerging marketing technologies.
Mika has also presented at several marketing conferences and training events. Mika's Linkedin: https://www.linkedin.com/in/mikacarter