In this episode, I sit down with Aaron to learn about how he and his agency creates engaging content.
- Focus on copywriting basics. Make every word valuable. This means not using words like “just” or “really.”
- People love a good narrative. Give them a gift of emotional engagement. Pull the strings of your heart without holding back.
- Find personal stories from your daily work and translate that to something of value to people. This means approaching your day like a book, with each meeting as a chapter of a story.