In this episode, I sit down with Aaron to learn about how he and his agency creates engaging content.

Takeaways:

1. Focus on copywriting basics. Make every word valuable. This means not using words like “just” or “really.”
2. People love a good narrative. Give them a gift of emotional engagement. Pull the strings of your heart without holding back.
3. Find personal stories from your daily work and translate that to something of value to people. This means approaching your day like a book, with each meeting as a chapter of a story.

I've always wondered if there were any patterns among the top writers when it comes to their writing process.

This episode takes a stab at answering that question. 

Olof Mathe, the founder of Mixmax, one of the most well-renowned email communication products, shares his thoughts on:

• How he and his team discovered product-market fit for Mixmax...
• Key metrics for early-stage startups - how they changed everything for Mixmax
• What led Mixmax to spread like a wild fire...from 0 to 5000 customers without spending a penny on marketing
• How Mixmax discovered its vision and foundational purpose
• Attitudinal difference between millennial sales professional and the previous generations

References:

https://mixmax.com/careers

About Olof Mathe:

• Founder and CEO of Mixmax
• Prior to that, Olof led the team that built Inkling Habitat and Skype.
• Olof grew up in Sweden and finished his engineering degree in France.
• Fun Fact about Olof: He co-founded an art hackathon where Digital artists and hackers get together in an art space and create full-fledged art exhibit within 24 hours. This hackathon was featured in TechCrunch and FastCompany.

In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

You’ll be hearing their insights on attributes of the high-quality content.

This is a part I of a 10-Part Series.

In this episode, we hear from:

• Joe Escobedo @ Forbes
• Garrett Ruiz @ BlueJeans
• Riddhi Shah, Alum @ Medium and HuffPo
• KC Karnes @ CleverTap
• Alisha Paulsen @ Workday

Here are some of their top insights:

What are the attributes of high-quality content?

Joe Escobedo:

• High-Quality content should either educate or entertain your audience, or both.
• You never really know if it's good until it's published and you get feedback from your audience
• Provides a solution
• Ask "What kind of additional insights or information would they want."

Garrett Ruiz:

• Accurate
• Informative and insightful
• Leads the user to the next place in the buyer's journey

Riddhi Shah:

• High-Quality content is very intuitive. It's a mix of art and science.
• New or insightful information
• For virality, it should produce an element of surprise and strong emotions
• Relevant and addresses current concerns from the audience
• Distinctive tone of voice
• Delightful

KC Karnes:

• Go Deeper
• Understand the nuance of nurturing the relationship for the long haul, instead of generating eyeballs and clicks.
• "Inch-Wide Mile-Deep" Mindset.

Alisha Paulsen:

• Create unique content - informative and interesting.
• Grammar/Spelling errors or confusing sentences discounts the integrity of the piece
• Consistency
• Storytelling
• Personalization

In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

You’ll be hearing their insights on overcoming their biggest challenges, the hottest tools they’re using right now for content creation, and how they foresee the future of content creation.

In this episode, we hear from In this show, we have

• Mina Zivkovic from Canvas
• Arielle Shnaidman from Accello
• Nigel Stevens from BigCommerce
• Chris McCarthy from JetLore, and
• Kelly Johnson from Reputation.com

Here are some of their top insights:

Mina Zivkovic
- Finding a balance between selling your products AND creating content that brings value to the reader.

Arielle Shnaidman
- Figuring out and presenting the pain points, so they pull the strings of your heart, right away. And do it consistently.

Kelly Johnson
- Showing ROI from content...We have to be judicious, strategic, and frugal. Being able to show how a blog post or a whitepaper contribute to the bottom line.

Chris McCarthy
- Voracious need for content in general. Being able to keep up with the demand for new, unique, informative content is difficult.

Nigel Stevens
- Creating content that is actionable, that tells a story and matches user intent.

In this episode, Kevin Lyons shares his insights on:

1. Real-Time Audience Composition with AI
2. Hyper-Personalization - AI Driven Targeting meets AI Driven Content
3. Communicating the value of machine learning to CMO’s

About Kevin Lyons:

Kevin is a Senior Vice President, Data Science, Digital Technology at Nielsen Marketing Cloud.

A data science and marketing technology thought leader, Kevin helps companies out-think their competitors by using data-driven insights to make better strategic business decisions.

Kevin is responsible for developing and evangelizing product vision as well as executing a variety of initiatives, including customer segmentation & profiling, data-mining and modeling, marketing optimization, predictive analytic platform development, and business intelligence solutions.

Fun Facts about Kevin - Kevin was a Ph.D. candidate in history with a specialization in medieval history. His first job out of school was selling life insurance. He eventually went back to school and got a degree in advanced math, which led him to the path of AI career.

AI Entrepreneurs Series is where I invite top entrepreneurs from AI & Data Science field to share their journey and insights.  

Prateek Joshi shares his insights on:

1. IOT and Deep Learning: How do they fuel each other
2. Product Teams - Listen up to this one - Prateek shares his core idea on when to use AI and when to run away from it...
3. Prateek's personal journey on what led him to create Pluto AI. 
4. Several other entertaining/informative insights!

As always, I hope you enjoy listening to this much as much I enjoy creating it!

In this episode, I sit down with Lukas Biewald of Crowdflower and we catch up on a very interesting and emerging topic of Human-In-The-Loop Machine Learning. 

My takeaways:

In this podcast, we discuss:

1. Top challenges and opportunities financial services marketing leaders are experiencing
2. Role of data and metrics in consumer journey
3. Specific strategies to address financial services growth challenges
4. Email marketing strategies for Financial Services companies
5. Role of AI in modern marketing

Mika is a growth marketing thought leader in financial services space where she is passionate about helping companies with modern data-informed marketing. Mika does this with significant breadth and depth of strategic management and hands-on experience across marketing communications, channel, digital, social media, mobile, and emerging marketing technologies.