In this episode, I chat with Savvas Zortikis about an Analytical approach to Viral Marketing. 

• Hear Savvas talk about how he studied Word-of-Mouth like a mad-scientist.
• He turned his hard-earned knowledge into six digestible chunks of 'execution-ready' methods - and launched it on Product Hunt. No surprise, it went viral. 
• SaaS product customer retention - how he figured out what it takes to have high retention and NPS. 
• Round of rapid-fire questions on Growth and Retention. 

About Savvas Zortikis

• Savvas is a CEO of Viral Loops, a venture-backed viral and referral marketing platform for building referral campaigns, ambassador programs, viral competitions, and sweepstakes.
• On his free time, he pursues his passion for understanding network effects, the science behind word of mouth and branding. He’s been featured in Forbes, Inbound.org and Fortune.