In this episode, David Herman shared his insights on:

• How can financial service companies create value using the emerging integration between behavioral neuroscience and financial data science (the right way and the wrong way)
• How the consumers win when these two fields interact
• How to win consumer trust when building advanced AI products or campaigns, especially catering to finance industry.

David Herman packed some powerful concepts and insights in quick 30 min conversation and it is definitely worth a listen or two :)

Dave's been busy at Payoff, but his youtube channel has some great videos as well. https://www.youtube.com/user/TheScienceguy3000 

For additional questions, you may reach out to David on his linked or his email dh.herman "at" gmail.com

In this podcast, we discuss:

1. Top challenges and opportunities financial services marketing leaders are experiencing
2. Role of data and metrics in consumer journey
3. Specific strategies to address financial services growth challenges
4. Email marketing strategies for Financial Services companies
5. Role of AI in modern marketing

Mika is a growth marketing thought leader in financial services space where she is passionate about helping companies with modern data-informed marketing. Mika does this with significant breadth and depth of strategic management and hands-on experience across marketing communications, channel, digital, social media, mobile, and emerging marketing technologies.